What we do
The best social content travels far. Social media content builds conversations with the audiences you want to reach.
Our content is designed to maximise interaction and engage a range of audiences across platforms. From animation to video and bespoke imagery, our in-house production team understands how to tell a message online.
89up has vast experience in creating social-first content. Whether it’s a campaign, film or product we’ll take your message and aims and make them travel across social platforms.
Creating an engaging dialogue is paramount to both generating new audiences and retaining current ones. Whether it’s a tweet, Facebook live or Medium post, our social and content experts work with you – from conception to distribution – to develop the right social plan.
Our experienced copywriters, graphics designers and content producers build on insights developed from our messaging team to deliver your aims while mining your messaging for viral potential.
By creating native content and measuring impact to encourage action, we use in-house analytics to measure your progress and deliver new insights into campaigns.
Our social campaigns are underpinned by bespoke high-impact content, generating an ongoing conversation, not just spikes of coverage.
Using the right social platforms to distribute your message, 89up is experienced in both generating organic engagement and paid for promotions.
Managing paid for promotions by developing an advertising strategy, including RIOs, retargeting, lookalike audiences and the correct assets, to deliver a campaign with a high return on investment.
Case study: GMB
89up was approached by one of Europe’s biggest trade unions (GMB) to assist them in explaining to their members why the union was backing the Remain vote during the UK’s referendum on its EU membership. We worked with the union to create a highly shareable film for social media that had GMB members explain in their own words why they wanted the UK to stay in the European Union. The film was made for Facebook primarily - but had to be shareable on other platforms including Youtube - and had to appeal directly to GMB members.
To seed the video we worked with major social media influencers including MPs, journalists and prominent campaigners to seed the film and our PR team placed the film in The Guardian, Irish News, Left Foot Forward and Labour List.
The film was the most watched film on workers’ rights during the entire EU referendum and reached millions of UK voters.
Social Content Team
Josh is a digital communications and marketing specialist who's worked for some of the world's biggest brands, agencies, government, and NGOs.
Clients have included: Unilever, HP, Nissan, Budweiser, NHS, DfE, David Miliband, Damian Collins MP, the TUC and Unite. Josh has vast experience in using big data for media planning and strategy. He is also a tech entrepreneur and is the co-founder of two startups: Responsive Sports and Rentify.
Luke is a graphic designer and head of creative at 89up.
He has experience providing branding, print and web design to organisations ranging from international brands to charities and tech startups including Age UK, Alcon, Boehringer Ingelheim, GMB, NHS and Red Bull.
Craig is a creative producer, content creator and writer.
He has experience in the entertainment industry and of producing content for Mercedes-Benz, Hitachi, Travelodge, Argos, BT Sport and many other brands.