89up was the sole communications agency for Best for Britain, a major national campaign and secured print coverage in every major national newspaper, international and national broadcast coverage and ghostwritten editorial across five major platforms.

The social media campaign had a reach of over 50 million people and led 300,000 people to visit the campaign website in a single week.

89up built the campaign brand, website, communications strategy, social media channels and strategy, paid media strategy and delivered the PR in 7 weeks from launch.