What we do

89up’s impact distribution gives your film life beyond its release, making sure your story creates real change. Our producers have worked on Oscar winning films and major international documentaries.

Our Approach

“Impact distribution” is the process of turning your film into an instrument for change.

89up runs impact distribution for online documentaries, global cinematic releases, terrestrial broadcast and video on demand. We help filmmakers tell your stories to the audiences who care.

We work closely with our clients to craft an overall narrative and use analytical tools to identify the right audience and make sure your film reaches them.

Our influencer screenings mean you can present your film in intimate surroundings, ensuring the right people engage personally with your message.

Social media seeding, using content created with you, spreads the word to a wider audience.

Press and media engagement puts the filmmaker centre-stage, highlighting the themes and issues raised by your film in the places it matters most.

Our campaigns are designed to maximise interaction and engage audiences across platforms. Impact means starting and maintaining a conversation.

Case Study CITIZENFOUR

Working with BRITDOC, we managed the UK and European impact distribution of the Oscar-winning documentary about NSA whistleblower Edward Snowden. Our state-of-the-art digital analytics tools enabled us to map out the key influencers not already engaged with the issue.

The film premiere was the number 1 trending topic on Twitter and over 1,000 thought leaders in the fields of journalism, technology, telecoms, law, and activism attended our events. From private screenings, cinematic releases and parliamentary screenings, to political festivals and screenings in army bases our events team delivered a range of ways audiences could engage with the film. This meant we broadened the scope of interest and targeted uncovered audiences.

“It’s always a total pleasure working with 89up. Good people doing great work.” Jess Search - Britdoc

 

Film Impact Distribution Team

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Phone

02034112889

Email

mike@89up.org

Mike Harris
CEO

Mike is the founder and CEO of 89up, Europe's first and biggest impact agency for civil society and non-profits and the co-founder of 90up, a creative and influencer agency. He is also the publisher and owner of Little Atoms, an award-winning magazine distributed globally and a podcast and online magazine enjoyed by a global audience of millions.

Mike has excellent political and media connections, with a strong knowledge of the workings of government and international bodies. His campaign experience delivering cross-party support for a new parliamentary bill; international human rights advocacy work engaging Hollywood celebrities that forced 3 banks to stop selling government bonds to support a dictatorship, leading the press and strategy for an Oscar-winning film, the exposure of lobbyists work for corrupt regimes and supporting the launch of multiple grassroots political movements.

Mike Harris
CEO
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X
Phone

02034112889

Email

josh@89up.org

Josh Feldberg
Director of Social Media

Josh in an entrepreneur and digital strategist who this year exited Rentify, the startup he co-founded in his kitchen in London 7 years ago. He's also spent over a decade working with some of the world's leading brands including HP, O2 and McDonald's, as well as for leading global politicians, foundations and the British government. Amongst other things, in his role as head of digital for 89up.org he is working for the British government as an advisor to its inquiry into Fake News.

“I help organisations take control of their marketing by putting data and insights at the centre of their campaigns.”

Josh Feldberg
Director of Social Media
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Phone

02034112889

Email

sky@89up.org

Skye Redman
Production Assistant

Skye has a background in broadcasting at the BBC and now works across PR and editorial at 89up. She also produces the Little Atoms podcast, featuring interviews with world-famous writers on ideas and culture, as well as the Government Vs The Robots podcast, about the impact of technology on politics, now and in the future.

“With our attention being constantly pulled in so many directions, I work to tell stories that cut through that noise, whether that’s a client’s idea or an issue that needs to be heard.”

Skye Redman
Production Assistant
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